October 23, 2011
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A Sad Time for Zipcar
Just read a great article by Nate Byerley, of "Bike Blender" fame. I didn't realize times were so hard for Zipcar, and I have not seen any of these ads they have been running... but Nate's analysis (of the ad, and of the wider context) is spot on. Go here to enjoy it: http://everydayadventurers.com/2011/10/why-is-zipcar-bagging-on-the-bike
